From an approach that draws a line on paper, Ines Claus (°Antwerp, 1993) seems to encounter us to speak to us with words dressed by objects.
From the almost painted drawing, brushing past the edition, as far as the installation, she shows an imported common dream, from a culture contrasted by the ‘cheap’n chic’. The artist collects books and nice images that inspire her logic presentational supports.
Her method extracts an element and/or attitude captured by reality, to bring them to a simple évidence. A solid colored flat surface, a collage, this study of interweaving seeks for an object relationship, which Ines Claus subtracts from a fascination for visual languages peculiar to publicity, furniture design or fashion. In this way the very essence of a Gucci which represents the form of an A-list, here sought after into a substance that is the people, creates a motive close to the pop culture that parades in front of her. The object of lust then takes an attitude, and becomes a character, an almost animism, and hybridizes in an esthetic likely to the way the artist reads its’ environment. A dog, that its chain that forms something else then intended, a pair of shoes with something amiss, simplified by the pictural technique of the artist, becomes an axiom, translating an almost Californian dandyism within a popular Belgium. These social symbols then unify, and a narrative subject changes the common sense of what we are used to see, and loads its work of a true lecture of our behavior and social and cultural perspectives.