Groupshow
Cheese is time, time is money, money is monopoly
Project Info
- đ Kim? Contemporary Art Centre
- đ SIGNAL â Center for Contemporary Art
- đ€ Groupshow
- đ Ansis Starks
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To live costs money. For some, the market is ready to turn a business idea from dream to reality. For others, the door is only open to parallel activities based on the same business modelâsupply and demand. The difference is spelled exclusion. Exclusion from the market, from society, from the right to an equal life.
Mohamed Bourouissaâs video La valeur du produit (The value of the product) is a kind of crash course in business administration. The entrepreneurial strategy of selling a product at the right price and maintaining the balance between supply and demand is common to all commercial activities. The same objective, the same vocabulary, just a different productâthe sale of âorganicâ goods to bring in âwheatâ (French slang for money).
Cheese is time, time is money, money is monopoly. Stef Kamarisâ sculptural objects and material experiments could not express it better. They are dripping with excess, like extra-everything materialized. PacMen made from cheese (Emmental and Babybel), cakes made from Danablu, slot machines, and credit rocksâa constant quest for the desire of consumption. The logic of free market democratization is skewed, and monopoly is the injustice of the economic system to win the game.
Marie Vedelâs pigmented wax tongues, The Singerâs Tongue, reach up from the ground and seem to sing out their grief, desire, and lost love. The myth of Orpheus and Eurydice embodies lovers, but the crooning Orpheus fails to rescue his beloved from the underworld. His desire takes over, and at the same moment, he loses her forever. Her name, Eurydice, means the profound justice.
Individual success is measured in money. To the tune of âFoetusâ by Booba, one of the key figures in French hip-hop, euro coins are produced en masse by La Monnaie de Paris (Paris Mint). In Mohamed Bourouissaâs version, the coins are embossed with the rapperâs portrait. The raw lyrics of society are monetized, and the profit circle is complete.
Mohamed Bourouissa (1978, Blida, Algeria) lives and works in Paris, France.
Stef Kamaris (1977, Heraklion, Greece) lives and works in Athens, Greece.
Marie Vedel (1990, Copenhagen, Denmark) lives and works in Copenhagen and SĂžnderho, Denmark.
SIGNAL â Center for Contemporary Art (1998) is an independent art space in MalmoÌ, Sweden.