The world according to Generalized Axiom of Revealed Preference @ Franz Kaka, Toronto


The world according to Generalized Axiom of Revealed Preference
November 3rd – 28th, 2018

Franz Kaka is proud to present The world according to Generalized Axiom of Revealed
Preference, featuring work by Cindy Ji Hye Kim, HaeAhn Kwon, Jeremy Laing, Walter Scott, and Ambera Wellmann.

The Generalized Axiom of Revealed Preference (GARP) is an economic equation that
attempts to analyze individuals’ purchasing choices to understand the influence of
policy decisions on consumer behaviour. Revealed preference theory tries to understand
the preferences of a consumer among bundles of goods, within general budget
constraints. For instance, if a consumer buys bundle of goods A over bundle of goods B,
where both bundles are equally affordable, it is revealed that they then directly
prefer A over B. As a concrete example, if a person chooses 2 apples/3 bananas over an
affordable alternative 3 apples/2 bananas, then it can be said that the first bundle
is revealed preferred to the second. It is assumed that this preference remains fixed,
and that the consumer will only shift their purchasing habits to the second bundle if the
first becomes unaffordable.
Revealed preference theory attempts to provide predictable data to lobbyists and policy
makers so that incentives, subsidies, and tariffs might be put in place to generally sway
consumer behaviour. But how might one think material preferences outside of this
formula? How do we attempt to explain why someone might prefer a banana to an
apple in the first place? The exhibition proposes that materials, objects, and things
might be capable of expressing their own seductive agency and that the preference of a
subject for one object above another emerges through this encounter. The works and
artists included have practices where, at times, the materials being worked with take the
lead in decision making processes, revealing a complicity between artist and material.

Cindy Ji Hye Kim received a B.F.A. from the Rhode Island School of Design in 2013 and a M.F.A. from the Yale University School of Art in 2016. Her work has been featured
in solo presentations at COOPER COLE, Toronto; YYZ Artists’ Outlet, Toronto;
Interstate Projects, NY; and Helena Anrather, NY. Kim has shown in group exhibitions
at Foxy Production, NY; DC Moore, NY; Thierry Goldberg Gallery, NY; and the Abrons
Art Center, NY. Kim has been awarded residencies from The Banff Centre, Vermont
Studio Center, Ox-Bow, Grin City Collective, and Salem Art Works. Kim Cindy Ji Hye
Kim currently lives and works in Bronx, NY, USA.

HaeAhn Kwon mainly works in drawing, sculpture and installation. Her current
research interest in strategies of the makeshift has led to a body of works that
recombines and transforms everyday objects. Her assemblage and installations are
informed by the vernacular architecture and object arrangements found in the urban
environment of her native South Korea. Kwon’s recent crude ink drawings depict
women pissing near vehicles or in communal environments, which she describes in
relation to urgency, shame, absurdity and jouissance. Kwon received her BFA from
Cooper Union and has participated in exhibitions in Canada (Support, ESP), the US (The Hand, Michael Benevento) and South Korea (Samuso, Sempio Space, Okin Theater).

Jeremy Laing used to make clothes, and now makes other things with textiles and, more recently, with clay. His work has appeared at Art In General (New York), the Art
Gallery of York University (Toronto), the Liverpool Biennial and MoMA (New York),
and is in the collection of the Royal Ontario Museum, as well as private collections.
Walter Scott is an interdisciplinary artist whose work includes writing, video,
performance and sculpture. Recent exhibitions include Betazoid in a Fog, Remai
Modern, Saskatoon, SK; Big Toe, Giant Steps, Occidental Temporary, Paris; Ambivalent
Pleasures: Vancouver Special, Vancouver Art Gallery; and Who Isn’t She? A Wendy
Retrospective, Galerie UQO, Gatineau. In 2016, Scott was Artist-In-Residence at the Art
Gallery of Ontario.

Ambera Wellmann is a Canadian artist working in painting, assemblage,
photography and video. Wellmann graduated from the Nova Scotia College of Art and
Design (2011) and earned her MFA from the University of Guelph, Ontario (2016). She
is the recipient of the Joseph Plaskett award (2016) and the recipient of the RBC
Canadian Painting Award (2017). Her works have been exhibited at the Power Plant,
Toronto, the Museum of Contemporary Canadian Art, and the National Gallery of
Canada. She currently lives and works in Berlin.

Franz Kaka
87 Wade Ave, B1
Toronto, ON