Cringe or Cool

«One might think that ‘Cringe’ is a phenomenon without expla - nation: a kind of revulsion reflex in face of a public demons - tration of clumsiness or ignorance. The term has become the formula dedicated to designate a feeling that social networks have helped to make more common: ‘an indirect discomfort’» - Robin James from Le cringe algorithmique, un outil de contrôle social Fascinated by the extended effect of Cringe and the role it plays in design, we decided to explore Cringe within our contempora - ry societal panorama and its influence on norms and trends. The exhibition featured a series of installations from invited peers which explore various deep-dives of Cringe-Influenced objects and networks. The experience guided visitors through an ac - tive participatory scenography whereby you are prompted with choices to make between Cringe or Cool. The space featured a path-based directional journey through the ten works which progressively introduced increasing levels of ‘Cringe’. Votes are counted and will be displayed in a series of Instagram posts post-exhibition.